Instagram for businesses people need to see to trust
Instagram suits businesses whose work is worth looking at. If your product photographs well or your results are visible, it is one of the strongest channels available.
Give each piece of content a role in the wider conversation.
- Audience insight
- Useful content
- Conversation
A consistent message, shaped for each channel.
What performs on Instagram now?
Short video, mainly. Reels reach beyond your followers in a way static posts no longer do, which makes them the primary discovery format. Static posts and carousels still serve people who already follow you and are worth keeping for depth.
Ads run through Meta alongside Facebook
Instagram advertising is managed in the same Meta Ads account as Facebook, so campaigns should be planned together rather than as separate budgets. Creative still needs to be made for each surface, since what works in feed rarely works in Stories.
Much less than they did. Instagram now surfaces content mainly through interest signals and engagement rather than hashtag search. A few relevant tags are fine, thirty stuffed in a comment is wasted effort.