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The work, with the dates left on

Three campaigns from our own account records. What the problem was, what we changed, what moved, and where the record runs out.

Paid

Private tours and travel

Cape Town, South Africa

Campaign from August 2018. Compared against January 2017 to August 2018.

Cutting the cost of a booked tour from ZAR 7,642 to ZAR 544

A tour operator was buying nine bookings a year through Google Ads at about ZAR 7,642 each. Rebuilt around what people actually search before they book, the same account produced 238 bookings at ZAR 544.

Bookings from ads
238
Clicks
35,749
Cost per booking
ZAR 544
Search

Private tours and travel

Cape Town, South Africa

Campaign from 2018.

Five tour keywords from nowhere onto page one

The same Cape Town operator was invisible in organic search for the tours it sells. Around twenty target terms were identified and five of the commercially useful ones reached page one, two of them at position two.

Terms on page one
5
Best position reached
2
Social

Fitness and wellness

United States

Campaign from 2019.

Building a fitness audience on Facebook and Instagram

A fitness and wellness publisher wanted awareness, engagement and leads from social rather than from search. This one is a record of how the work was run. The results in our file are screenshots, so there is no figures block on this page.

Method only. The results in our file for this one are screenshots, so no figures are published.

Two of these are from the same client, because we ran their organic and paid search at the same time and they are different pieces of work. Both are from 2018 and we have dated them plainly rather than leaving you to guess. We are not going to redate old work to make it look fresher, and we are not going to write up a campaign we cannot evidence.

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