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Website Redesign

A website redesign is a comprehensive process that involves upgrading content, rejuvenating layouts, and optimizing navigation in order to increase conversions and improve site performance. Your website serves as the public face of your company and serves as the foundation for your online identity. The backend and the frontend are the two parts of a website. The backend, or code, is responsible for the website's functionality, whereas the frontend is responsible for its appearance. The reworking of any (or both) of these two sections constitutes a website makeover.

When should your website be redesigned?

A website redesign is undertaken by businesses for a variety of reasons. The next sections go into some of the causes in greater depth. Rebranding is a marketing approach for changing an organization's perception for commercial objectives. It allows the company to stand out in a crowded market. In certain cases, such as mergers, rebranding becomes necessary. Rebranding is also necessary when you want to:

  • Increase the rate of growth
  • re-establish a brand's lost identity
  • Refresh a stale website
  • Create a distinct brand voice
  • Allow for new or modified products and services.

Rebranding is more than just changing the company's name or logo; it's about positioning your brand in a way that connects with your customers. It's also about creating visual elements that consistently represent your brand across all of your marketing materials. It may entail altering the appearance and feel of your website. Pitch decks, proposal templates, brochures, and one-sheet fliers are just a few of the tools you might use to express your brand's message.

Repositioning, on the other hand, involves altering your clients' perceptions of your brand. A quick description of where you fit into the market area is known as market or brand positioning. Starbucks, for example, markets itself as a supplier of high-quality coffee and beverages, whereas Tesla and Audi have positioned themselves as luxury status symbols in the market. With their low-cost quick eats, McDonald's and Wendy's position themselves as innovative leaders or low-cost providers. Due to low conversion rates or significant changes in the environment, businesses may consider repositioning a product. The goal should be to leave a lasting impression on clients so that they associate something desirable with your brand, which sets it apart from the competition.

Successful information architects make it a point to get to know their users. Analyzing the content and structure of your website is the first step towards improving IA. For example, you can perform a card sorting activity to identify the components of your sophisticated website that cause the majority of users to abandon it. When these principles are combined with other user-centered design strategies, you can get a lot further with your redesigning tasks. After conducting a website content audit, you can prioritize your material and conduct a card sorting exercise, followed by A/B testing to see what works best.

Be clear on why you're beginning on this trip before you begin your website redesign process. If your target demographic or major offering has changed, for example, you'll need to rename your website to ensure that you can still persuade them to become customers with your new design.

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