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So, what exactly is remarketing?

Ads are displayed to those who have visited a website or a specific web page and have either finished or failed to accomplish a specified action. remarketing is the term used to describe this form of digital marketing. Increasing sales by focusing on clients who have already expressed an interest in your company or brand is a terrific way to improve revenue.

This type of marketing is referred to as "re"-marketing because you retarget people who have already visited your website. Businesses have a second chance to convert, upsell, or keep customers through internet advertising and promotions. Remarketing possibilities are available through various ad networks, including Outbrain, Google Ads, and Facebook Ads.

How does remarketing work?

The process of setting up your own remarketing campaigns is really straightforward! To get begun, simply follow these simple directions:

  • Get your remarketing tag by logging into your Google AdWords account (or a similar advertising service). This HTML tag must be placed before the closing body tag on all of your website's pages.
  • Set up a remarketing list (or multiple)! These are lists of users who have taken a specific activity on your website so that you may tailor it to your needs. Your website's recent visitors can be included in a list, as can those who have visited a specific page. For example, you can segment users who add a given item to their shopping cart but never purchase it in the conversion funnel. A few days or even weeks may be required to get the minimal number of people on your list after you've set it up.
  • Turn on your marketing campaign. Use one of your previously produced lists as the basis for a new remarketing campaign. Play around with the standard options like language and location, bid and so forth.
  • Your ad should have at least one or two variations of it. Using A/B testing, you can experiment with different ideas if you're just starting out. It will allow you to focus your efforts on the ones that are most effective.
  • You've completed your campaign, and it's ready to go.

The advantages of remarketing

  • Make use of dwindling web traffic.
  • Clients that have already shown an interest in what you're offering should be your primary focus.
  • Adverts can help keep your brand at the forefront of people's minds, but only if the right people see them.
  • A cost-effective marketing strategy that can be used across a variety of platforms and media.
  • A wide variety of advertising styles are available, including a dynamic carousel and a display ad.

You can use remarketing to bring back visitors who have already expressed an interest in your company. It is possible to employ remarketing in any industry or vertical, but e-commerce is clearly the most common use case. Remarketing clients on the Outbrain network resulted in a 66 percent boost in conversion rate for a European fashion retail and e-commerce chain.

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