So, what exactly is remarketing?
Ads are displayed to those who have visited a website or a specific web page and have either finished or failed to accomplish a specified action. remarketing is the term used to describe this form of digital marketing. Increasing sales by focusing on clients who have already expressed an interest in your company or brand is a terrific way to improve revenue.
This type of marketing is referred to as "re"-marketing because you retarget people who have already visited your website. Businesses have a second chance to convert, upsell, or keep customers through internet advertising and promotions. Remarketing possibilities are available through various ad networks, including Outbrain, Google Ads, and Facebook Ads.
How does remarketing work?
The process of setting up your own remarketing campaigns is really straightforward! To get begun, simply follow these simple directions:
The advantages of remarketing
You can use remarketing to bring back visitors who have already expressed an interest in your company. It is possible to employ remarketing in any industry or vertical, but e-commerce is clearly the most common use case. Remarketing clients on the Outbrain network resulted in a 66 percent boost in conversion rate for a European fashion retail and e-commerce chain.
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